Script For Media Evaluation

1.       In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video uses the conventions of a dance video in the way that the video is completely random and has nothing to do with the music that the video is set too. However we are trying to challenge the conventions of pop music videos, essentially are whole video is about challenging pop videos and spoofing some of the more popular videos from over the years. Within are brief it said that DJ Boosh disliked pop music and this is an idea that we ran with because we had reign in which to make our videos as a convention of a dance video is that is random but that it also had some kind of dance routine, this is similar to pop videos which often have a dance routine, so we decided that we were going to mock the mainstream pop industry and create a spoof video in a similar way to Eminem’s ‘Without Me’. The videos that we chose to spoof were specifically chosen as videos that everybody would recognise these videos were Cha Cha Slide, Can’t Touch This, Macarena, One Time, Bohemian Rhapsody and Gangnam Style. We chose these videos as they are instantly recognisable to our target audience of teenagers and young adults, the point at which the videos appear is also a decision that we made we decided that we would make Gangnam Style the big finale as it had just passed 1,000,000,000 YouTube views, and was the big thing at the time and was the most viewed YouTube of all time surpassing Justin Beiber. There are seven parts to Goodwin’s theory and they are: 

·         That there is a link between the lyrics and the visuals

·         Links between music and visuals

·         Genre characteristics

·         Intertextual references 

·         Notion of looking

·         Voyeurism

·         Demands of the record label

·         Performance based narrative

 

Our music video meets really only three of these and they are Intertextual references, Voyeurism and Performance based narrative. Within our video there are several intertextual references we reference several other videos as that was the purpose of our video to try and mock the mainstream pop industry. Voyeurism plays a part although we have kept the identity of the actual artist hidden there is always a person on camera and the shots are relatively close to the dancers. We also had a performance based narrative as we had a character that physically moved between the rooms that take them from dance routine to dance routine. The rest of the parts don’t really meet what we have done in our music video I believe that this is because the one of the conventions of a dance video is that it is random and doesn’t really have conventions similar to other types of music videos. 

 

2.       How effective is the combination of your main product and ancillary texts?

I believe that our music video and my digipack and the poster all go together to create a cohesive campaign, I decided to use hands to spell out BooSH as the logo that we have created was of a hand, I from there, decided to run with the idea of the hands because I thought it was different and would be eye-catching. Also I decided that I would use black as the background as it was a neutral colour that would allow the blue logo that we had to stand out, I also decided to make sure that all of the writing was in blue to make it stand out from on the shelf. The poster I stuck to a similar design I used a black background and hands to spell out BooSH with blue writing to fill out the rest of the text that I used. I did mock up several other more complicated designs but in the end i decided that it was better to go with the simple idea as within our brief we decided that the music would be the most important thing to DJ BooSH. I analysed other digipacks and posters from within a similar type of music and noticed that a lot of them tried to keep their album covers simple and not to cluttered with images, with the same said for the poster it would normally have one image on it with the necessary information surrounding it. I got audience research on the digipack and poster plans that i did and got a majority saying that the simpler designs were better so that is what i decided to run with. By using a similar colour scheme and imagery i believe that the campaign was cohesive and would actually work as a promotional campaign for an album that was to be released.

 

3.       What have you learned from your audience feedback?

The way that i got my audience feedback was by posting it on social networking sites and also showing it to people as the editing was going along and asking them if they thought that it was good or if they thought we should shuffle some things around or remove or add things for the music video, when we were filming Gangnam style with other people as well we made sure that they had some input into what was going on. To get audience feedback for the poster digipack i also posted them on social networking sites and showed them to people in person, i had 4 designs and asked  people to tell me what they thought was best and if there was anything that i could do to improve it further. The audience feedback was an essential part for us we had set ourselves a specific target audience that was quite wide however so we really had to make sure that the digipack as well as the poster fitted the target audience that we had chosen and the easiest way to do this was to actually show the products that we had created to the people that we hoped would eventually buy the album in the main the feedback that we got from our target audience was mainly positive everybody said that they liked at least one of the digipack and posters that I and made and in general that the video that we had created was very good product some people however did have some criticisms that the video was not linked together very well and that we should focus more on the movement between rooms, from here we decided to add more corridor scenes to make the general flow of the music video better. Another criticism was that the video did not flow particularly well and we did this by choosing a shorter cut for the song and this seemed to fix the issues that we had. With the pacing issues that we had.  

4.       How did you use media technologies in the construction and research, planning and evaluation stages?

In the research for our planning we looked at music videos that were of a similar genre to ours, so that we could get a feel for what kind of videos that were around within the same genre as ours, we also searched to try and find out the codes and conventions of what a dance music video involved and researching what other album covers and posters looked like, and getting audience feedback. All of this was one on the internet we used sites like Google and record labels websites to do research and social networking sites to do the audience research this for us was really helpful as social networking sites such as Twitter and FaceBook to reach several people without having to spend a lot of time physically doing it. To create the album covers and posters we used Photoshop to create the album covers and posters. During the filming of the music video we also used the broadcasting camera and the green screen, this was the first time that i had used both pieces of equipment and it was a learning curve for all of us, to work out how to position the camera so that it was the easiest to edit later on and the best way to light up the green screen for the same reason. During the planning stage we mainly used blogs and Google calendars to plan out the filming schedule and what we had to do. Once again this allowed us to communicate and plan out what we wanted to do without us being in the same place as one another, it allowed us to write up ideas that we had and almost a place that we could write down are ideas and have it in a place that was accessible wherever we where. In the evaluation stage as you can hear i decided to video record me speaking the answers to the questions with the video and relevant images in the background. Here i have not only used a video camera but final cut pro as an editing software and a chroma key to put the image onto the background courtesy of the  green screen and the broadcasting camera.