Introduction To A2

Introduction To A2:

The Purpose Of A Music Video:

• To create an image that will be appealing
• A marketing tool for the artist/band
• Increases airplay of the song
• Creates more interest in the album

Media Theorist Andrew Goodwin's 7 Theories:

1. Alot of close-ups of the artist if the record company wants alot of exposure for the artist.
2. There will be a relationship between the music and the visuals
3. A relationship between the lyrics and the visuals
4. There will be genre characteristics
5. References to the notion of looking TV screens, mirrors.
6. There will be inter textual referencing

Scopophillia- The over signalisation of women (usually by men)

How To Analysis A Music Video:

• Briefly summarise denotation- use of performance and, narrative and other visual elements.
• Genre characteristics
• Cinematogrpahy
• Mis-En-Scene
• Editing
• Inter textual references